New florist offers more than a beard

By Maddison Smith
Delta Digital News Service

JONESBORO – Brides-to-be searching for the perfect bouquet can expect a different take on wedding bouquets from Bearded Bouquet owner Zach Jones.

He said he doesn’t think about being a male florist because he has always been in the business.

“Most of the time I’ve been a florist, I’ve had a beard,” he said.

Jones said he has been busy since their opening in May and being a male hasn’t stopped him.

“People don’t trust my face and are like ‘he doesn’t know.’ A lot of times people are like, ‘Can I speak to the florist?’ and I’m like, ‘I am.’”

Jones said the Bearded Bouquet mainly works with color palettes and flowers that are in season. “We offer a more loose, garden style and natural style arrangement,” he said. “Ours are custom made-to-order pieces rather than you look at a picture and say ‘I want that’, it’s all custom.”

Jones received his certification through the American Institute of Floral Designers and worked at the Biltmore Estate for about a year. 

Originally from the Jonesboro area, Jones decided to come back to make a difference in the community. 

Jonesboro Chamber of Commerce Membership Director Mandy Cook said the Chamber of Commerce loves to help their members and love when members receive benefits.

“It’s a win-win to see someone that has joined the Chamber to succeed, which he seems to be doing,” she said. “He offers a different perspective on flowers.”

Jones tries to bring a more modern vibe to his shop rather than a traditional approach.

“We are not your grandma’s florist, but she’ll like us too,” he said. “We do traditional centerpieces, but we try to make it a little less traditional and a little more modern.”

Bearded Bouquet customer Kim Biggs said, “I was ready for something new and fresh. Something that is not seen in Jonesboro a lot.”

Editor’s Note: Feature photo taken by Maddison Smith.